If you’re wondering why your Google shopping ads are not showing up, there are a few things you can do to improve your results. First, you need to ensure that you’re following all of the proper procedures. Next, you need to make sure that you’re optimizing all of your ad elements. It may also be necessary to increase your bids during the holiday season.
Before you can get started, you’ll need to sign up for a Google Ads account. Then, you’ll need to set up a campaign. This will allow you to enter your budget, the types of ads you’d like to run and your bidding strategy. Finally, you’ll need to designate an end date for your campaign.
As you can imagine, it can be difficult to know whether you’re doing everything correctly when it comes to your Google Shopping ads. That’s why it’s a good idea to contact Google for support. They’ll be able to help you determine whether or not you’re in violation of any of their policies.
In addition to contacting support, you’ll want to take a look at your account settings and product feed. These two items are essential to running a successful shopping ad. By providing Google with a detailed product feed, you’ll be able to ensure that your ads show up in the right places. Also, you’ll have to be sure that your billing details are correct. Having inaccurate information can cause Google to flag your account, which in turn will prevent your ads from working properly.
Taking the time to create an optimized product feed can be a daunting task. However, a professional digital marketing agency can do the work for you. Alternatively, you can assemble your own spreadsheet of product details using the Google Sheets application. You can also use a template from Google to streamline the process.
You’ll also want to set a target for your Google Shopping ads. This is the number of times your ad should be shown to people. You can also choose a cost-per-click (CPC) amount that works for you.
You’ll also need to choose a target return on ad spend (ROAS). ROAS is an industry term for how much revenue you can generate with your ads. While it’s not always easy to quantify, a good rule of thumb is that $15,000 in revenue is equivalent to 15x ROAS.
You’ll need to ensure that you’re not pushing too many products into one ad group. For example, if you sell several different types of clothes, you might want to set up a separate ad group for clothing. Organizing your products in this way allows you to maximize your spending power by controlling where your ads are displayed.
To see what your Google Shopping ads are doing, you’ll need to check out your account. Once you’ve done that, you can check your Merchant Center status and your product feed. After doing these three steps, you’ll have a better idea of what’s going on with your Google shopping ads.