How to Set Up Instagram Shopping With Shopify

If you have an Instagram account, you can use the shoppable post feature to sell products to your followers. This is a great way to drive more conversions for your products. However, you need to ensure that your business is set up properly for this to work. Here is a brief guide to help you get started.

To get started, you need to create a business profile on Instagram. Once you have your business set up, you can start tagging your products. Instagram allows you to tag up to five items per image, or up to twenty items in a multi-image post.

person holding smartphone
Photo by Solen Feyissa on Unsplash

To tag your products, you can use hashtags. These will help your content to show up on the Explore tab. It is also possible to use stickers to add your products to your images. However, these will only work in select countries.

In order to set up shoppable posts, you need to link your Instagram and Facebook accounts. This is simple. Just go to your profile, click the settings tab, and choose Linked Accounts. Then, you can choose your Shopify catalog. Next, you’ll want to make sure that you have the latest version of the app. You can also run a few tests to be certain that it will work for you.

After establishing your Instagram account, you can start linking it to your Shopify store. Once the connection is completed, you’ll need to wait a few days for your account to be approved. However, it is worth the wait. When you are approved, you’ll be able to take your Instagram followers to your Shopify store to buy the items you have listed.

person holding phone with shopify
Photo by Roberto Cortese on Unsplash

Adding your products to your Instagram feed can speed up the checkout process. While the process is simple, it will require some attention to detail. There are pre-set policies for your shop to comply with. If you don’t follow the guidelines, you might encounter some problems. For example, if your products are not in stock, they will not show up in the storefront. Another problem is that some items are not allowed in the shopping section.

To be able to use the shoppable post feature, you must link your Facebook and Instagram accounts to your business page. It will take a few minutes to connect your business page to your shop. A few more minutes to upload products and get the Shop tab to appear on your business page.

The shop tab will appear in your business page, allowing your followers to view products from a variety of stores. This will help you build a better customer relationship. Users are also able to shop your products by clicking on the shopping bag icon.

As you can see, setting up shoppable posts on Instagram and connecting it to your Shopify store isn’t difficult. However, it is important to ensure that your account is set up properly and that your products are in stock. Otherwise, your customers will not be able to browse through your products.